George Carson, President & Chief Executive Dog Walker of Great Dane Coffee Company, announced today the results of his start-up company's first quarter operations. Results included $1,200 in cash donations to twelve non-profit shelter and rescue organizations, and thousands more in coffee, apparel, and fundraising services."We are overwhelmed here by the kindness of the Great Dane Rescue community and the dog rescue community in general," Carson said. "Great Dane owners, especially, along with shelters and their volunteers, seem to have embraced our brand and agreed that our mission — Drink Coffee. Save Dogs. — is worthwhile. We couldn't be more pleased with the results of our first three months in business.
Great Dane Coffee Company donates 20 percent of the profit in its coffee and apparel to a dozen shelters, nationwide. Most of them are Great Dane rescue organizations; although, a few are "multi-breed" organizations.
The company also helps shelters by donating coffee, apparel, or gift cards for online auctions and other fundraising events. And it builds e-commerce pages for rescue shelters within its own, online store — where it designs and supplies merchandise for shelters. The shelters pay no upfront or monthly fees to have their personalized e-commerce stores. And the shelters keep approximately 80 percent of the profits from each sale of custom merchandise.
"If you include everything, we've donated $1,200 in cash, almost $2,000 more in merchandise, and several thousand dollars in services to design apparel lines for our shelter partners and add them to our e-commerce store," Carson explained. "On top of that, the shelters with pages within our store have sold hundreds of dollars of merchandise, and — collectively — they have earned thousands more in cash, promoting their shops. We're having a ball making new friends and building this brand around their needs. This really seems like an industry where everyone helps everyone."
Carson also reported that the company served more than 500 unique customers during its first three months in business.
"When we look at the stats, we're just grateful," Carson added. "We labored over our choice of coffees, and the reviews we're getting back are very positive. People are loving the coffee and appreciating the customer service."
The customer service comes from Carson and a staff of volunteers who run the company. They all work together at an advertising agency owned by Carson, and they took this project on as a side project when things slowed down during the pandemic.
"It was meant to be a hobby, but our customers have helped us turn it into a real thing. Even so, nobody is taking a dime from this until it's up and running — at least in the first year. After that, we think we'll be able to give even bigger, and we hope to be able to create a couple full time, paid positions to keep the company growing beyond its first year."Great Dane Coffee Company believes every abandoned dog deserves a second chance. They use the sale of their single origin and blended coffees to help dogs find new homes. Twenty percent of the company's profits benefit no-kill animal shelters, dog foster care organizations, and Great Dane Rescue operations. The company makes additional donations and contributions as funds allow.Anyone who wants to contribute to the company's mission — or anyone who just wants great coffee — can shop at GreatDaneCoffeeCompany.com. Subscriptions are available for most coffees.